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Las Cruces Lodgers Tax Advisory Board

The Las Cruces Lodgers Tax Advisory Board assists Visit Las Cruces staff in establishing long-range goals and objectives and will assist in the development of new programs and administrative policies that directly impact tourism. The board also advises on the expenditure of lodgers' tax funds collected for advertising, publicizing and promoting tourist attractions and facilities in the area. 

Alice Carruth headshot VLC board member

Alice Carruth

INTERIM PRESIDENT

Podcaster

Stephanie Hawkins Board

Stephanie Hawkins

Member

Owner, Mesilla Valley Wine & Brew Tours

Heather Reed board member

Heather A. Reed

Member

Executive Director, New Mexico Farm & Ranch Heritage Museum

Nicholas Pearce headshot board member

Nicholas Pearce

Member

Assistant General Manager, TownePlace Suites Las Cruces

Kevin Perez Headshot

Kevin Perez

Member

Regional Manager in Training, Heritage Hotels and Resorts